Easter Road Upgrades: What's New?
Hibs supporters will notice a few changes around the ground when they return to Easter Road for the start of the 2022/23 season.
Board members used insight gained from a fan survey to help plan and implement the changes.
Read on to find out what supporters can expect to see around the stadium when they return after the summer break.
Hospitality Refurbishment
Six brand-new hospitality suites will open their doors, transformed from just two original areas. The refurb includes the Albion Bar which is accessible for all stadium fans.
Supporters will be served one of the best hospitality experiences in Scotland when they visit the new West Stand areas and general admission kiosks and concourses.
LED Boards and New Pitchside with Hibs Crest
Electric LED advertising boards have replaced the previously static versions around the pitch. These new boards will increase the club’s commercial assets, improve matchday messaging, and help to drive atmosphere. Plus, new artificial grass has been laid around the pitch, featuring two Hibernian crests, each side of the dugouts.
Connected Concourses
Plenty of TV screens have been fitted around the stadium concourses, allowing supporters the opportunity to check scores from up and down the country. StatZones will also be in place meaning supporters can gain deeper insights into matches.
Stadium Clean Up
Volunteers and Scottish Veterans Residences have helped the Operations Team and Maintenance Team to complete a general stadium clean up over the summer months, to get Easter Road ready for the return of Hibs fans.
Provisions for Disabled Fans
Over the past few years, the club has been looking at ways it can improve the overall matchday experience for disabled fans. New services introduced to aid this are: a click and collect/food delivery service, kiosk menus written in Braille, a Disability Support Team working on matchdays, and sensory bags to name a few.
Hibernian FC Chief Executive Ben Kensell commented: “There’s been a lot of projects over the summer as we look to develop the Club and improve the match day experience for our supporters.
“The insight and information gained from the supporter survey was really valuable for us and we were able to use that as we looked to make noticeable changes to the Stadium.
“Alongside improving the match day experience and developing the Stadium, all these improvements will grow our club-controlled income, which in turn will benefit the First Team as all money generated goes into making us more competitive on the pitch.”
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