Kia UK partnership supports 242 independent cinemas nationwide
- For the third year running, Kia extends support for our local independent cinema.
- This year Kia brokered a brand-new partnership with the iconic Pearl and Dean’s Curzon cinema venues.
- Kia now supports 242 independent venues such as Picturehouse, The Light, Reel, Savoy and more.
Kia and Digital Cinema Media (DCM) confirms a third year of partnership. The film-loving automotive manufacturer now supports nearly 250 independent venues. These include Picturehouse, The Light, Reel, Savoy and many more.
Aligned values
Online streaming is growing day by day. Support for the cinematic industry plays an important part in keeping our venues working at full pelt and thriving. While keeping them fully stocked with the latest array of cinematic screenings.
The silver screen is also a fantastic opportunity for Kia to reach their customers. It shows Kia’s values of creativity, innovation and inspiration - just like independent cinema.
Sanka de Silva, Marketing Director at Kia UK Limited, said: “With an array of exciting summer blockbusters due in cinemas soon, we believe this is a fantastic opportunity for Kia to once again take centre stage, support local businesses and entertain communities through independent cinema.”
Blockbuster-worthy content
Kia has specially created advertising content tailored for cinematic viewing. Their fully electric city-happy SUV Kia EV9 is featured. Along with the family friendly Kia Sportage. Both of these popular models will reach over 12 million people a year through the big screen.
Sanka de Silva goes on to say: “We believe that movement inspires, and there’s nothing quite like the moving pictures to demonstrate this and showcase our products. We’re excited to show our latest cinematic adverts for the fully electric seven-seater EV9 and Sportage, which really need to be seen on the big screen to be fully appreciated.”
New partnerships
The new addition of Pearl and Dean’s Curzon cinema collection brings many new collaboration opportunities. The partnership will showcase the ever-growing support between independent cinema and Kia. Excitingly, the new partnership will be hosting unique events and showings.
Ellie Davidson, Executive Director DIVE on behalf of Pearl & Dean, revealed: “Renowned for its contribution to UK film and cinema, Curzon celebrates its 90th anniversary this year and Kia is marking this important milestone with them, to show its support. We are thrilled to elevate this already established relationship with cinema by offering a truly integrated partnership between Curzon and Kia, including tailored screenings and a unique upcoming special event.”
Browse the Kia EV6 and Kia Sportage at Macklin Motors
Get ready to be entertained with Kia this summer as they support our local venues and create their own cinematic magic. Did you catch their specially crafted adverts? Let us know what you think!
To experience the magic for yourself, take a test drive of the latest Kia models. Including the Kia Picanto hatchback, the capable Kia ProCeed estate, the all-new Kia Niro and the sleek yet punchy Kia Sorento SUV. Book an appointment today and join us at your local Macklin Motors dealership. Our friendly team are happy to help and are always on hand to answer any questions.